Executive Judgment.

Decades of Earned Insight.

Lafayette Advisory was built around a simple idea: the most useful strategic advice comes from people who have actually sat in the operator’s seat.

As a senior leader at SquareTrade and Extend, I lived through the transition from early-stage urgency to scaled operating discipline. I helped build teams, sharpen growth strategy, improve execution, manage complex partner relationships, and navigate the realities of venture-backed growth through major stages of company maturity, including a successful Unicorn strategic exit.

Today, I work with a small number of founders and executives who need practical judgment at moments of growth, transition, or complexity. My role is not to add another layer of process. It is to help leaders clarify priorities, improve operating rhythm, make better commercial decisions, and avoid mistakes that become expensive as companies scale.

I also stay close to the next generation of builders through my work with founders in the Southeast innovation ecosystem, including Georgia Tech’s CREATE-X. That exposure keeps my perspective current across AI-driven businesses, emerging go-to-market models, and the realities founders are navigating now.

When you work with Lafayette, you are not handed off to an account manager. You get direct access to a principal who has led through growth, complexity, and change — and who brings practical, operator-earned judgment to the work. That same orientation toward judgment, sequencing, service, logistics, and careful execution also informs my travel advisory work for individuals, executives, legal teams, and leadership offsites.